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Every corporation today should be creating and maintaining a fresh and engaging blog – and they should be monitoring it, too. Creating your own content is important, but so is monitoring—and responding to—the conversations taking place about your brand on blogs and forums across the Web.

Relevance

The biggest risk with blogs is a lack of relevant and timely publishing. If you don’t post timely, punchy, informative posts, your blog will not be read or be found by search engines.

Your goal is not to obtain momentary awareness but to maintain relevancy over the long term for your target audience. You need to use buzz-monitoring tools to find out what customers are talking about—what interests them right now—and then use your blog to write about these subjects. This quest for prolonged relevancy and a deeper interaction with your customer is what a good business blog is all about.

Engagement

It is no secret that trusted information sources, offline and online, are given greater credence by decision-makers than paid advertisements. People may be talking about your brand, your clients’ brands and your competitors as well.

Are you listening and responding— and thereby demonstrating your commitment to the community that surrounds your business on the Web? Are you using monitoring tools to find and monitor all the blogs where people are talking about your brand, so you can engage in the conversation, post responses, and build relationships with them? Your own blog-publishing efforts and a blog-monitoring and commenting program must offer unique opportunities for a richer connection with key influencers.

Here are five tips to help you write a better business blog

1. Find out who is talking about your brand

Interacting with only the people who fully support your brand isn’t going to win any hearts and minds—nor make a lasting impact on branding and revenue. Use social media monitoring tools to find out who is talking about your brand, what they are saying, and what they like and dislike about your product.

Understanding the key positive and negative voices discussing your brand will enable you to even better engage your fans, as well as to reach out to detractors to try to win them over. If you take a blogger’s criticism or suggestion and use it in creating a better product or service, not only will you have won that user over, you will have shown that you are taking your customers’ opinions to heart.

Treat all of your blog-based interactions like a true relationship, with both sides giving and taking. You might gain valuable product, marketing, and segment knowledge from the interactions. Offer your key influencers special promotions or give them a say in product design or development. Remember, online interactions are a two-way street.

2. Find out exactly where the conversations about your brand are happening

Use social media monitoring tools to find out which blogs and forums are hosting conversations about your brand. Take the time to know where your brand is being discussed and research the groups that are talking about it. Doing so gives you a better chance of relating to users and creating a relationship, rather than just talking at them in your own blog and when responding to their posts.

3. Get your blog up to speed

Take a close look at your business blog. Is it boring? Are the posts too infrequent? Does it speak to the conversations you’ve uncovered with social-media monitoring tools? Does it invite engagement by making it easy to post responses and to share posts via email and social networks?

The person responsible for writing content for your blog should have full access to the social media monitoring data you uncover on a daily or weekly basis—so they can write posts that touch on those subjects. In addition, your social media marketing team should work hand-in-hand with your business blogger to promote posts with all the social-networking platforms, as well as to reach out to external bloggers to invite them to read and comment on your blog.

4. Keep it simple

Many blogging programs fail to be relevant and drive engagement because businesses bite off more than they can chew and then the blogging programs languishes due to lack of time. Start small and then grow the program from there.

It doesn’t cost a lot to (a) write posts for your blog; (b) use free or inexpensive monitoring tools to stay abreast of conversations about your brand; and (c) participate in the Web-wide dialogue taking place about your brand. But it does take a lot time. Make sure to map out your objectives based on the available bandwidth of your marketing team.

5. Avoid common pitfalls

The pitfalls are many: failing to post regularly on your corporate blog; posting only text and no photos, videos, or links; failing to create a cohesive voice on your corporate blog by allowing several people to post; and neglecting to use all the methods possible to drive traffic to your blog (SEO, SEM, social media networks, email campaigns, etc.). But it’s easy to avoid these pitfalls now that you know what they are.

Following these simple rules will result in a blogging program that does what you want it to: drive customer engagement, build your brand and boost sales.

Sofia Sapojnikova
Vesta Digital
IntelBuilder Social Media Platform
http://www.vestadigital.com

Article Source:http://www.articlesbase.com/blogging-articles/how-to-write-a-better-business-blog-1622649.html

What’s the main reason people visit your blog? What makes one blog more interesting compared to the next? And why are certain blogs more often visited than others? In this article I’m going to give you some answers to these questions and several tips you can apply instantly. With a bit of action you will apply these tips in your blog and be on your way to blogging success.

There are a few main reasons people visit your blog. The main reason is because your blog focuses on a topic or on several topics that are of interest to them. I’m sure you have heard the term “Content is King”. This applies strongly to websites and blogs.

If you are thinking, “how am I going to get some good content to put on my blog?” Well there are several ways to do this. First choice, you can create your own content. This may take some time to do and is quite difficult for some. Another way is to borrow quality content from another source. There are many article and video directories like EzineArticles.com and Youtube that have hundreds of thousands of articles and videos from various topics. These sites allow you to borrow the content in their website to be posted on your blog for free. Voila! Instant quality content (note: make sure to read their simple guidelines on doing this)

Another reason why people visit blogs is because they want to express their own thoughts and opinions about their favorite topic. Blog readers don’t just like to read. They enjoy interacting with blog writers, authors and experts. Therefore, it is a good idea to consider building blogs that encourage reader participation.

The interacting component of blogs is what makes certain blogs more ‘sticky’ than others. People naturally are very interested to see what others have said in reply to their thoughts and opinions. Many will come back time and time again, even several times a day just to read and reply to comments others have made. This is what ultimately creates a lively and vibrant blog. You need to offer as many ways as possible for them to interact with your articles and your blog to make your blog more ‘sticky’.

What you can do to encourage reader participation is to allow others to comment on articles you have written, allow readers to contact you via email, allow them to post their articles for publication, and acknowledging their input by responding to their comments and opinions. Also, by having them openly communicate with you often, you will unsurprisingly build meaningful relationships with your readers that are priceless. Naturally, because of this bond, they would enjoy visiting your blog more compared to other blogs they don’t have a connection with.

Naturally, I have given you an overly simplified version of making your blogs more profitable. There are many more effective ways to increase overall readership of your blog. However, what I have given you so far is enough for you to get started. The key in getting traffic to your blog is to show your readers that you care, and you will see them come back over and over again.

Want to discover more online business tips?

Head over to: http://www.moneybuyseverything.com com to get your FREE report now!

Carliff Carleel is a Consultant and Entrepreneur specializing in Online Business Development and Marketing.

Article Source:http://www.articlesbase.com/blogging-articles/blogging-secrets-tips-on-creating-blogs-that-generate-continuous-profits-1616647.html

When used correctly, Twitter can be funny, informative and interesting. It could save your car from being towed with Twitter updates about snow plow routes, it could keep you informed about specials at your local restaurant or store, or it could brighten up your day with a witty comment by your favorite comedian. But it can also be used incorrectly—annoyingly so, to the point where I want to drop a large fish tank on your head. Here is a list of annoying Twitter habits.

Back-to-back updates:

One of the most annoying habits for many Twitter users is when they make updates one right after another. Many stores, magazines and blogs are the worst culprits of this, often cramming in a days worth of Twitter updates to stories, news, or deals, into 10 minutes, with your Twitter stream crammed with their updates. I don’t want to see a huge block of Twitter updates from one user on my phone or computer. If you can’t find any other time during the day to make your updates, use one of the handy automatic Twitter updating programs which will automatically post your updates from a queue that you set up with messages. This way you don’t have to constantly be at your computer to make the updates, but you also don’t have to flood my wall with 20 posts in 10 minutes.

Excessive cleverness:

Professional and amateur critics, I’m talking to you. Music bloggers, movie critics, pop culture comedians, I know you might think you are super funny and clever, but most of the time you aren’t. Most of the time if you are trying really hard to be funny and clever, it comes off as narcissistic and sad. A clever joke should be effortless so if you have to think twice about if your remark is funny or not, it probably isn’t, so don’t post it. The fact that I can picture you sitting there starring at your Twitter wall, waiting for responses to what you perceive as a hilariously insightful and clever comment about “Avatar” or Britney Murphy makes me want to punch you in the face.

Using Twitter only to link to yourself:

Writers, artists, celebrities, I know you are obsessed with yourself and you want everyone else to be obsessed with you so that you can become more famous and make more money and get that trophy wife model girlfriend and live in a house by the water with a butler and a swimming pool in the shape of your last name initial—whatever, that’s cool, but there are better ways to go about success than constantly whoring yourself out. When the only thing you make Twitter updates about is links to work you’ve done, movies you are in, or books you have written, it makes you look bad. It makes you look unapproachable, self-obsessed and sad. Use Twitter to occasionally talk about another artist or writer you respect; link to a person from the past who has influenced you; talk about events that don’t involve you—it’s really not that hard and it will make you look much more normal, pleasant and most of all, human.

Alan McGee is a freelance writer from MN.

Article Source:http://www.articlesbase.com/blogging-articles/annoying-twitter-habits-that-make-me-want-to-drop-a-fish-tank-on-your-head-pt-1-1619250.html

When used correctly, Twitter can be funny, informative and interesting. It could save your car from being towed with Twitter updates about snow plow routes, it could keep you informed about specials at your local restaurant or store, or it could brighten up your day with a witty comment by your favorite comedian. But it can also be used incorrectly—annoyingly so, to the point where I want to drop a large fish tank on your head. Here is a list of annoying Twitter habits.

Flirting with or messaging celebrities with the expectation that they will actually respond back:

You are a moron if you think out of the 10,000+ followers (currently 1,997,222 for Lady Gaga) that your favorite actor or singer has that they are going to personally 1) see your Tweet (which would involve them actually searching for themselves to see who is talking about them, and then scrolling through what must be hundreds of pages and then just so happen to single out your Tweet) and 2) actually feel the need to respond, is highly, highly unlikely. You look like an idiot when you message Katy Perry asking what her favorite color is. Twitter is great for connecting fans with artists, but that doesn’t make you special.

Good morning/Good night updates:

Good Lord in Heaven, I don’t need an update telling me that you just woke up or that you are going to bed soon. I don’t care how famous you are (I’m looking at you Kim Kardashian), what time you wake up and go to bed is not important information. No one cares. If you feel the need to immediately make a Twitter update when you wake up in the morning there is something seriously wrong with your priorities. Again, Twitter can be great at allowing famous people to feel like they are personally connecting with their fans and other people, but that does not mean you need to treat them like your best friend from high schooling whom you used to call every night before you went to bed. Use your updates more sparingly and people will give them more importance.

Alan McGee is a freelance writer from MN.

Article Source:http://www.articlesbase.com/blogging-articles/annoying-twitter-habits-that-make-me-want-to-drop-a-fish-tank-on-your-head-pt-2-1619251.html

WordPress is an open source personal publishing system that helps you to create complex blogs, reviews on your website. It is loaded with sophisticated design features and such administrative tools that ease the process of developing and integrating a professional or personal blog on a site. Moreover, being free to download and use, WordPress has flexible templates that help to design the blog or review, create archives, set up the publishing infrastructure and even help to import another review or blog created with some other publishing system.

There are several free plugins that are present and can be put to use. But the commercial review plugins provided and supported by WordPress offer better functionality and support. As there are many such review plugins supported by WordPress, it is quite difficult to point out a single one. But here we discuss one of the best plugins:

WP Review Engine v4.0 : It’s one of the best wordpress review plugin supported by WordPress. It allows the creation of an affiliate powered review website. Being a commercial plugin it provides features such as integrated thumbnail images, ratings, affiliate links and custom fields which are an essential part of any review post. The users can control the look and feel of the review site down to the pixel control. This helps in the customization of the look as per specific needs.

The WP Review Engine wordpress review plugin is easy to use and includes many stunning features such as:

• Comparison tables
• Simple installation
• Generation of comments automatically
• Integration of Google maps
• Change order of reviews: the control over the order of posts helps the user to change the order of those posts that have the highest or lowest user comments or posts which have the lowest or highest ratings.
• Can help in importing data: it can import data from any CSV files. So any database content created elsewhere can be imported to WordPress.
• Is compatible with any theme: with this feature any theme can be incorporated into the review in just a few moments.
• Has tracking stats

Besides the above mentioned features the WP Review Engine allows the users

• To add a thumbnail image
• To add custom fields
• To add star ratings
• To post affiliate links

These features of the WP Review Engine are controlled and manipulated by the administration area, thus even new users can use it easily because of the starting guide and detailed documentation provided with the plugin. Being SEO friendly and tracking friendly, WP Review Engine can integrate Google maps too. Thus with all the above mentioned features, the WP Review Engine is the best WordPress review plugin.

Rahul Jain is a freelance writer and loves to write on a broad range of topics.

Article Source:http://www.articlesbase.com/blogging-articles/wp-reviews-engine-40-the-best-wordpress-review-plugin-1614950.html