Site Optimization: The Tools Of The Trade
Posted by | Posted in Home Based Business | Posted on 02-11-2009
I get a lot of questions about what SEO tools I find beneficial and what tools I use. The fact is I use a lot of software, and I hate to really say any specific one is better than the other, but I thought I would write an article that describes what type of tools you need to at least get started in SEO. The fact is like any trade you are going to need tools, and some do require an investment.
The first tool that everyone needs is something to do keyword research. You can use a complex tool like Wordtracker or I like to use the Google Adwords Keyword Tool. I mean first of all the Google tool is free. On top of that it really gives me the info I am looking for. I don’t need all the how complex is getting to the top information, I just need the number of searches that are done.
The next thing I like to recommend is a tool that builds links. This might be a tool like a BLOG commenting tool, and article submission tool, or some other method that brings in a lot of links. You can find all kinds of options for these tools on the internet. There are social bookmarking tools, tools that will find BLOGs for comments, and even complete courses on building links.
The last thing you need is something that will check your ranking in Google. I use a tool that will actually scan the first 1000 results on Google and tell me where I rank. This way I can see if my sites are moving up or down. The best part is that this tool is free. You can find it by searching Google SERPS on Google and it is on page 1, not number 1.
The fact is SEO requires a lot of tools, but there are some cheap or even free tools you can use to get started. Once your site starts drawing traffic from the search engines and making you a lot of money then you will have no problem going out and getting tools that really work. The key is you have to then decide which ones you really want to buy.
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